by Michael Donner, PhD
What’s Your Brand?
As our search committee was interviewing candidates, one of them asked us “What’s your brand? Do you have an elevator speech?” That candidate (now our Executive Director Marian Banks-Nickleberry) stumped me then, and I remain a bit stumped today. I was recently interviewed by a TV reporter who asked me about SFCP. He wanted to know what we do. I fumbled around a bit, and finally settled on describing us as “an academic institution that trains mental health professionals the principles of psychoanalysis.” Wholly unsatisfied by this response, I found myself ask-ing the question: What is our brand?